Empowering the World to Experiment

Empowering the World to Experiment

We believe every digital experience should be data-driven, personalised and continuously improving.

Founded on the principle that experimentation beats intuition, Optimizely has grown from an A/B testing pioneer into the world's leading digital experience platform. Today we serve over 10,000 businesses across every industry, helping marketing teams, developers and product leaders build experiences that truly resonate with their customers.

Our Story

Optimizely was born from a simple observation: most digital teams rely on gut-feel to make decisions that affect millions of users. Our founders set out to change that by making rigorous experimentation accessible to everyone β€” not just data scientists. What started as a lightweight A/B testing tool has evolved into a comprehensive digital experience platform that unifies content management, experimentation, personalisation and commerce under a single intelligent roof.

Over the past decade, we have partnered with some of the world's most recognisable brands β€” from Nike and eBay to Salesforce and H&M β€” helping them replace assumptions with evidence. Our platform now processes billions of experience decisions every month, delivering measurable business outcomes for enterprises across retail, finance, technology and telecommunications.

In 2025 we launched Optimizely Opal, our suite of AI agents that operate in-context with your brand, strategy and data. Opal represents our vision for the future: an infinite workforce of AI-powered collaborators that help teams plan, create, test and optimise at a pace that was previously unimaginable. With Opal, content teams produce assets 60% faster, experimentation velocity doubles, and personalisation reaches segments of one β€” all without sacrificing brand consistency or governance.

Experiment Boldly

Experiment Boldly

We champion a culture of testing, learning and iterating β€” internally and for our customers.

Customer Obsessed

Customer Obsessed

Every feature we build starts with a real customer problem. Their success is our north star.

Act with Integrity

Act with Integrity

Transparency, trust and ethical AI practices guide every decision we make as a company.

The Optimizely team in our modern office lobby
Ready to Join Our Mission?

Ready to Join Our Mission?

Whether as a customer, partner or team member β€” there is a place for you at Optimizely.

We are always looking for curious, driven people who want to shape the future of digital experiences. Explore our open roles or get in touch to learn how we can help your business grow.

Contact Us