Consulting

Developer Tools

Query #12 - 1:24:53 PM

query contentByPath($base: String, $url: String!, $urlNoSlash: String!) {
  _Content(
    where: {_metadata: {url: {base: {eq: $base}}}, _and: [{_or: [{_metadata: {url: {default: {eq: $url}}}}, {_metadata: {url: {default: {eq: $urlNoSlash}}}}, {_metadata: {url: {hierarchical: {eq: $url}}}}]}]}
  ) {
    item {
      _metadata {
        key
        version
        locale
      }
    }
  }
}

{
  "base": "https://robstoves-optimizely.vercel.app",
  "url": "/en/archive/gartner/services/consulting/",
  "urlNoSlash": "/en/archive/gartner/services/consulting"
}

{
  "_Page": {
    "item": {
      "_metadata": {
        "url": {
          "base": "https://robstoves-optimizely.vercel.app",
          "default": "/insights/scaling-content-operations/",
          "hierarchical": "/insights/scaling-content-operations/",
          "type": "HIERARCHICAL"
        },
        "published": "2026-06-05T14:28:03.586Z",
        "displayName": "Scaling Content Operations: From Chaos to Orchestration"
      },
      "PromoImage": {
        "url": {
          "default": "https://images2.cmp.optimizely.com/Zz0yMGFmYzRkNDYwZTgxMWYxOWE2YzVlNjg1ZmQ2ZmUwOQ==",
          "hierarchical": "https://images2.cmp.optimizely.com/Zz0yMGFmYzRkNDYwZTgxMWYxOWE2YzVlNjg1ZmQ2ZmUwOQ=="
        },
        "item": {
          "AltText": null,
          "Url": "https://images2.cmp.optimizely.com/Zz0yMGFmYzRkNDYwZTgxMWYxOWE2YzVlNjg1ZmQ2ZmUwOQ=="
        }
      },
      "Heading": "Scaling Content Operations: From Chaos to Orchestration",
      "SubHeading": "A practical blueprint for enterprise teams ready to tame content chaos and deliver at velocity",
      "Author": "Elena Kowalski",
      "Body": {
        "html": "<h2>The Content Crisis Facing Enterprise Teams</h2><p>Enterprise marketing teams are drowning in content demands. The average brand now manages content across 13 or more channels, each requiring tailored formats, messaging, and cadences. Meanwhile, audience expectations for freshness and relevance continue to accelerate. The result is a content crisis — teams are producing more than ever, yet struggling to maintain quality, consistency, and strategic alignment.</p><p>The root cause is not a lack of talent or tools. It is the absence of orchestration — a unified system that connects planning, creation, review, distribution, and measurement into a coherent workflow.</p><h2>What Content Orchestration Actually Means</h2><p>Content orchestration is not simply project management for content. It is a strategic discipline that aligns content production with business objectives, audience needs, and brand standards at every stage of the lifecycle. True orchestration encompasses:</p><ul><li><strong>Strategic planning</strong> — Aligning content calendars with campaign goals, product launches, and audience insights</li><li><strong>Collaborative creation</strong> — Enabling writers, designers, and subject matter experts to work together seamlessly, regardless of location</li><li><strong>Governance and compliance</strong> — Ensuring every piece of content meets brand guidelines, legal requirements, and accessibility standards before publication</li><li><strong>Multi-channel distribution</strong> — Publishing content to the right channel at the right time, with format-appropriate variations</li><li><strong>Performance measurement</strong> — Tracking content effectiveness against defined KPIs and feeding insights back into the planning cycle</li></ul><h2>The Cost of Content Chaos</h2><p>Without orchestration, organisations pay a steep hidden tax. Research indicates that content workers spend up to 30% of their time searching for existing assets or recreating content that already exists elsewhere in the organisation. Approval bottlenecks delay campaigns by an average of two weeks. Inconsistent messaging across channels erodes brand trust and confuses customers.</p><p>The financial impact is staggering. A mid-size enterprise typically wastes between $500,000 and $1.2 million annually on duplicated content efforts, missed deadlines, and inefficient approval processes.</p><h2>Five Pillars of Scalable Content Operations</h2><h3>1. Centralised Content Hub</h3><p>A single source of truth for all content assets eliminates duplication and ensures teams always work with the latest approved versions. Modern content management systems provide this foundation, offering structured content models that separate content from presentation and enable omnichannel reuse.</p><h3>2. Workflow Automation</h3><p>Manual routing of content through review and approval chains is a reliability and speed bottleneck. Automated workflows route content to the right stakeholders at each stage, send reminders, and escalate when deadlines approach. AI-powered review tools can flag brand guideline violations and suggest improvements before human reviewers even see the content.</p><h3>3. Modular Content Architecture</h3><p>Monolithic content — pages designed as single, indivisible units — does not scale. Modular content architecture breaks content into reusable components (headlines, descriptions, images, CTAs) that can be assembled into different formats for different channels. This approach reduces production time by 40% while improving consistency.</p><h3>4. Integrated Analytics</h3><p>Content performance data should flow back into the planning process automatically. Integrated analytics dashboards show which content themes, formats, and channels drive the most engagement and conversions, enabling data-driven editorial decisions rather than editorial gut-feel.</p><h3>5. AI-Augmented Production</h3><p>AI agents can generate first drafts, suggest headlines, create variations for different audiences, and even translate content into multiple languages while preserving brand voice. These capabilities do not replace the editorial team — they free them to focus on high-value creative and strategic work.</p><h2>The Technology Foundation</h2><p>Scalable content operations require a technology stack that supports collaboration, automation, and measurement. A unified digital experience platform — one that connects content management, digital asset management, experimentation, and analytics — eliminates the integration overhead of point solutions and provides a single operational view.</p><p>Organisations that consolidate onto a unified platform report 45% faster time-to-publish and a 30% reduction in content production costs within the first year.</p><h2>Getting Started: A 90-Day Plan</h2><ol><li><strong>Weeks 1-2:</strong> Audit current content workflows, identify bottlenecks, and map stakeholder roles</li><li><strong>Weeks 3-4:</strong> Define content governance standards, including brand guidelines, approval matrices, and quality checklists</li><li><strong>Weeks 5-8:</strong> Implement workflow automation for the highest-volume content type (typically blog posts or social media)</li><li><strong>Weeks 9-10:</strong> Pilot modular content architecture with one campaign across three channels</li><li><strong>Weeks 11-12:</strong> Measure results, gather team feedback, and plan the next phase of rollout</li></ol><p>Content orchestration is a journey, not a destination. But the organisations that start the journey sooner will build a compounding advantage in speed, quality, and audience engagement that competitors will struggle to match.</p>"
      },
      "SeoSettings": {},
      "PageAdminSettings": {
        "EnableExternalPreview": null
      }
    }
  }
}

Query #11 - 1:24:53 PM

query siteSettingsByHostname($domain: String!, $locale: [Locales]!) {
  SiteSettings(
    locale: $locale
    where: {SiteDomain: {eq: $domain}}
    orderBy: {_metadata: {lastModified: DESC}}
    limit: 1
  ) {
    item {
      SiteDomain
      LogoResolution
      Logo {
        ...ContentUrl
        ...ContentReferenceItem
      }
      FooterText
      TopNavStyle
      HeaderLinks {
        ... on MenuItem {
          Link {
            text
            url {
              default
            }
          }
          LinkText
          SubMenuItems {
            ... on MenuItem {
              Link {
                text
                url {
                  default
                }
              }
              LinkText
            }
          }
        }
        ... on _Experience {
          Link: _metadata {
            text: displayName
            url {
              default
            }
          }
        }
        ... on _Page {
          Link: _metadata {
            text: displayName
            url {
              default
            }
          }
        }
      }
      FooterLinks {
        ... on MenuItem {
          Link {
            text
            url {
              default
            }
          }
        }
        ... on _Experience {
          Link: _metadata {
            text: displayName
            url {
              default
            }
          }
        }
        ... on _Page {
          Link: _metadata {
            text: displayName
            url {
              default
            }
          }
        }
      }
      SocialFacebook
      SocialInstagram
      SocialTwitter
      SocialTikTok
      SocialGitHub
      OptiWebProjectId
    }
  }
}

fragment ContentUrl on ContentReference {
  url {
    default
    hierarchical
  }
}

fragment ContentReferenceItem on ContentReference {
  item {
    ... on ImageMedia {
      AltText
    }
    ... on cmp_PublicImageAsset {
      ...PublicImageAsset
    }
    ... on cmp_PublicVideoAsset {
      ...PublicVideoAsset
    }
    ... on _IContent {
      _metadata {
        displayName
      }
    }
  }
}

fragment PublicImageAsset on cmp_PublicImageAsset {
  AltText
  Url
}

fragment PublicVideoAsset on cmp_PublicVideoAsset {
  AltText
  Url
}

{
  "domain": "robstoves-optimizely.vercel.app",
  "locale": [
    "en"
  ]
}

{
  "SiteSettings": {
    "item": {
      "SiteDomain": "robstoves-optimizely.vercel.app",
      "LogoResolution": "8",
      "Logo": {
        "url": {
          "default": "https://app-epsarobstov25hy1t002.cms.optimizely.com/contentassets/3031fcd9b1a24e968b628ae170dc6544/eyjwyxroijoizxbpc2vydmvyxc9hy2nvdw50c1wvymrclzqwmda0mtlcl2xvz2lucgfnzv9sb2dvc1wvzwnclzncl2uyyzrimdi0ogi3owq3ogu1ngi0mdk5m2i4zwy1nzyzlte2mtc2odu3ndcucg5nin0_episerver_irfeslxozwqezdfk1zxj23tabhn-03pfgyee6lktvmo.webp",
          "hierarchical": "/contentassets/3031fcd9b1a24e968b628ae170dc6544/eyjwyxroijoizxbpc2vydmvyxc9hy2nvdw50c1wvymrclzqwmda0mtlcl2xvz2lucgfnzv9sb2dvc1wvzwnclzncl2uyyzrimdi0ogi3owq3ogu1ngi0mdk5m2i4zwy1nzyzlte2mtc2odu3ndcucg5nin0_episerver_irfeslxozwqezdfk1zxj23tabhn-03pfgyee6lktvmo.webp"
        },
        "item": {}
      },
      "FooterText": "Optimizely",
      "TopNavStyle": null,
      "HeaderLinks": [],
      "FooterLinks": [],
      "SocialFacebook": null,
      "SocialInstagram": null,
      "SocialTwitter": null,
      "SocialTikTok": null,
      "SocialGitHub": null,
      "OptiWebProjectId": null
    }
  }
}

Query #10 - 1:24:53 PM

query siteStylesByHostname($domain: String!, $locale: [Locales]!) {
  SiteStyles(
    locale: $locale
    where: {SiteStylesDomain: {eq: $domain}}
    orderBy: {_metadata: {lastModified: DESC}}
    limit: 1
  ) {
    item {
      SiteStylesDomain
      daisyuiTheme
      primary
      primaryContent
      secondary
      secondaryContent
      accent
      accentContent
      neutral
      neutralContent
      base100
      base200
      base300
      baseContent
      info
      infoContent
      success
      successContent
      warning
      warningContent
      error
      errorContent
      radiusSelector
      radiusField
      radiusBox
      sizeSelector
      sizeField
      borderWidth
      depth
      noise
      textXs
      textSm
      textBase
      textLg
      textXl
      text2xl
      text3xl
      text4xl
      text5xl
      text6xl
      text7xl
      text8xl
      text9xl
      freeFormStyles
      font
      cssFile {
        _metadata {
          lastModified
          url {
            default
          }
        }
      }
    }
  }
}

{
  "domain": "robstoves-optimizely.vercel.app",
  "locale": [
    "en"
  ]
}

{
  "SiteStyles": {
    "item": {
      "SiteStylesDomain": "robstoves-optimizely.vercel.app",
      "daisyuiTheme": null,
      "primary": null,
      "primaryContent": null,
      "secondary": null,
      "secondaryContent": null,
      "accent": "#CEDAC8",
      "accentContent": "#8CA87E",
      "neutral": "#FDFBF5",
      "neutralContent": "#000000",
      "base100": null,
      "base200": null,
      "base300": null,
      "baseContent": null,
      "info": null,
      "infoContent": null,
      "success": null,
      "successContent": null,
      "warning": null,
      "warningContent": null,
      "error": "#BB2718",
      "errorContent": "#FFFFFF",
      "radiusSelector": null,
      "radiusField": null,
      "radiusBox": null,
      "sizeSelector": null,
      "sizeField": null,
      "borderWidth": null,
      "depth": null,
      "noise": null,
      "textXs": null,
      "textSm": null,
      "textBase": null,
      "textLg": null,
      "textXl": null,
      "text2xl": null,
      "text3xl": null,
      "text4xl": null,
      "text5xl": null,
      "text6xl": null,
      "text7xl": null,
      "text8xl": null,
      "text9xl": null,
      "freeFormStyles": "h2 { color: #02677F; font-size: 20px; } .page-article div.bottom-0 h1, .page-article div.bottom-0 h2, .page-article div.bottom-0 p { color: #fff !important; } .component-card .content-center h2 { margin-top: 15px; }",
      "font": "--font-poppins",
      "cssFile": {
        "_metadata": {
          "lastModified": null,
          "url": {
            "default": null
          }
        }
      }
    }
  }
}

Query #9 - 1:24:53 PM

query getAvailableLocales {
  _Content(locale: [ALL], limit: 100) {
    facets {
      _metadata {
        locale(limit: 50) {
          name
          count
        }
      }
    }
  }
}

{
  "_Content": {
    "item": {
      "_metadata": {
        "key": "d4481f63425042abbb15ee341a8a6f19",
        "version": "4398",
        "locale": "en"
      }
    }
  }
}

Query #8 - 1:24:53 PM

query contentById($key: [String]!, $loc: [Locales]!, $ver: String!) {
  _Content(
    ids: $key
    locale: $loc
    where: {_metadata: {version: {eq: $ver}}}
    variation: {include: ALL}
  ) {
    item {
      _metadata {
        types
      }
    }
  }
}

{
  "key": "d4481f63425042abbb15ee341a8a6f19",
  "ver": "4398",
  "loc": "en"
}

{
  "_Content": {
    "facets": {
      "_metadata": {
        "locale": [
          {
            "name": "en",
            "count": 1023
          },
          {
            "name": "",
            "count": 333
          },
          {
            "name": "zh",
            "count": 20
          },
          {
            "name": "es",
            "count": 18
          },
          {
            "name": "fr",
            "count": 15
          },
          {
            "name": "de",
            "count": 8
          },
          {
            "name": "ja",
            "count": 7
          },
          {
            "name": "ko-KR",
            "count": 4
          },
          {
            "name": "pt-BR",
            "count": 3
          },
          {
            "name": "sv",
            "count": 3
          }
        ]
      }
    }
  }
}

Query #7 - 1:24:53 PM

query getContentLanguageAlternatives($key: [String]!) {
  _Content(ids: $key, locale: [ALL]) {
    items {
      _metadata {
        key
        locale
        url {
          default
          hierarchical
        }
      }
    }
  }
}

{
  "key": [
    "db810d2d72a04b15bc2cc5435ea9e71f"
  ]
}

{
  "_Content": {
    "item": {
      "_metadata": {
        "types": [
          "BlankExperience",
          "_Experience",
          "_Page",
          "_Content",
          "_Item"
        ]
      }
    }
  }
}

Query #6 - 1:24:53 PM

query getExperience($key: [String]!, $ver: String, $loc: [Locales]) {
  _Experience(
    ids: $key
    locale: $loc
    where: {_metadata: {version: {eq: $ver}}}
    variation: {include: ALL}
  ) {
    item {
      _metadata {
        key
        version
        url {
          default
          hierarchical
          type
        }
        types
        displayName
      }
      ...BlankExperienceSeo
      composition {
        grids: nodes {
          key
          displayName
          displayTemplateKey
          displaySettings {
            ...DisplaySettings
          }
          nodeType
          type
          ... on CompositionStructureNode {
            key
            nodeType
            type
            component {
              ...formContainerData
            }
            nodes: nodes {
              ... on CompositionStructureNode {
                key
                nodeType
                type
                displayTemplateKey
                displaySettings {
                  ...DisplaySettings
                }
                nodes: nodes {
                  ... on CompositionStructureNode {
                    key
                    nodeType
                    type
                    displayTemplateKey
                    displaySettings {
                      ...DisplaySettings
                    }
                    nodes: nodes {
                      ... on CompositionComponentNode {
                        key
                        nodeType
                        type
                        displayTemplateKey
                        displaySettings {
                          ...DisplaySettings
                        }
                        component {
                          _metadata {
                            types
                          }
                          ...AllComponents
                          ...formContainerData
                        }
                      }
                      ... on CompositionStructureNode {
                        key
                        nodeType
                        type
                        displayTemplateKey
                        displaySettings {
                          ...DisplaySettings
                        }
                        nodes: nodes {
                          ... on CompositionComponentNode {
                            key
                            nodeType
                            type
                            displayTemplateKey
                            displaySettings {
                              ...DisplaySettings
                            }
                            component {
                              _metadata {
                                types
                              }
                              ...AllComponents
                              ...AllFormComponents
                            }
                          }
                        }
                      }
                    }
                  }
                }
              }
            }
          }
          ... on CompositionComponentNode {
            nodeType
            key
            displayTemplateKey
            displaySettings {
              ...DisplaySettings
            }
            component {
              _metadata {
                types
              }
              ...AllComponents
            }
          }
        }
      }
    }
  }
}

fragment BlankExperienceSeo on BlankExperience {
  BlankExperienceSeoSettings {
    MetaTitle
    MetaDescription
    GraphType
    Indexing
  }
  PageAdminSettings {
    ...PageAdminSettingsProperty
  }
}

fragment PageAdminSettingsProperty on PageAdminSettingsProperty {
  EnableExternalPreview
}

fragment DisplaySettings on CompositionDisplaySetting {
  key
  value
}

fragment formContainerData on OptiFormsContainerData {
  SubmitConfirmationMessage
  ResetConfirmationMessage
  SubmitUrl {
    type
    default
    hierarchical
  }
  Title
  Description
  ShowSummaryMessageAfterSubmission
  DependencyRules {
    TargetElement
    SatisfiedAction
    ConditionCombination
    Conditions {
      DependsOnField
      ComparisonOperator
      ComparisonValue
    }
  }
}

fragment AllComponents on _IComponent {
  ...AllComponentsExceptGrid
  ...Grid
}

fragment AllComponentsExceptGrid on _IComponent {
  ...Text
  ...Image
  ...CallToAction
  ...Video
  ...Paragraph
  ...Card
  ...Hero
  ...Carousel
  ...Collapse
  ...ArticleList
  ...Button
  ...Iframe
  ...VideoExternal
  ...Divider
  ...OdpForm
  ...FacetedSearch
  ...DamAssetList
}

fragment Text on Text {
  Content
}

fragment Image on Image {
  AltText
  Image {
    ...ContentUrl
    ...ContentReferenceItem
  }
}

fragment ContentUrl on ContentReference {
  url {
    default
    hierarchical
  }
}

fragment ContentReferenceItem on ContentReference {
  item {
    ... on ImageMedia {
      AltText
    }
    ... on cmp_PublicImageAsset {
      ...PublicImageAsset
    }
    ... on cmp_PublicVideoAsset {
      ...PublicVideoAsset
    }
    ... on _IContent {
      _metadata {
        displayName
      }
    }
  }
}

fragment PublicImageAsset on cmp_PublicImageAsset {
  AltText
  Url
}

fragment PublicVideoAsset on cmp_PublicVideoAsset {
  AltText
  Url
}

fragment CallToAction on CallToAction {
  Links {
    ...LinkCollection
  }
}

fragment LinkCollection on Link {
  text
  title
  target
  url {
    base
    default
    hierarchical
    type
  }
}

fragment Video on Video {
  Video {
    ...ContentUrl
    ...ContentReferenceItem
  }
  VideoPosterImage {
    ...ContentUrl
    ...ContentReferenceItem
  }
}

fragment Paragraph on Paragraph {
  Text {
    html
  }
}

fragment Card on Card {
  DisplayAs
  Heading
  SubHeading
  Body {
    html
  }
  Asset {
    ...ContentUrl
    ...ContentReferenceItem
  }
  Links {
    ...LinkCollection
  }
}

fragment Hero on Hero {
  Video {
    ...ContentUrl
    ...ContentReferenceItem
  }
  Image {
    ...ContentUrl
    ...ContentReferenceItem
  }
  Heading
  SubHeading
  Body {
    html
  }
  Links {
    ...LinkCollection
  }
}

fragment Carousel on Carousel {
  Heading
  Link {
    ...LinkUrl
  }
  Assets {
    url {
      default
    }
    title
  }
}

fragment LinkUrl on Link {
  url {
    base
    default
    hierarchical
    type
  }
  title
  target
  text
}

fragment Collapse on Collapse {
  Heading
  Body {
    html
  }
}

fragment ArticleList on ArticleList {
  Title
  NumberOfArticles
  ArticleRoot {
    url {
      default
      base
    }
  }
  IncludeAllSites
}

fragment Button on Button {
  ButtonLabel
  ButtonLink {
    ...LinkUrl
  }
}

fragment Iframe on Iframe {
  Title
  IframePageUrl
  ManualHeight
  Width
}

fragment VideoExternal on VideoExternal {
  Provider
  VideoExternal: Video
  Poster {
    ...ContentUrl
  }
  Params
  PlayLabel
  DisplayWidth
}

fragment Divider on Divider {
  DividerText
  DividerDirection
}

fragment OdpForm on OdpForm {
  SelectorType
  SelectorName
}

fragment FacetedSearch on FacetedSearch {
  Title
  IntroText {
    html
  }
  ItemsPerPage
  DefaultViewMode
  GridColumns
  DefaultSortOrder
  ShowSearchInput
  DefaultFiltersState
  ShowAuthorFacet
  ShowTypeFacet
  UseSemanticSearch
  SemanticWeight
  SearchPlaceholder
  NoResultsMessage
}

fragment DamAssetList on DamAssetList {
  Header
  Tags
  AssetCount
}

fragment Grid on Grid {
  RichText {
    html
  }
  Items {
    _metadata {
      types
    }
    ...AllComponentsExceptGrid
  }
}

fragment AllFormComponents on _IComponent {
  ...formContainerData
  ...AllComponents
  ...choiceElement
  ...numberElement
  ...rangeElement
  ...resetElement
  ...selectionElement
  ...submitElement
  ...textareaElement
  ...textboxElement
  ...urlElement
  ...dateTimeElement
  ...hiddenFieldElement
  ...prebuiltListElement
}

fragment choiceElement on OptiFormsChoiceElement {
  Label
  Tooltip
  Options
  Validators
  AllowMultiSelect
}

fragment numberElement on OptiFormsNumberElement {
  Label
  Placeholder
  Tooltip
  PredefinedValue
  Validators
  AutoComplete
}

fragment rangeElement on OptiFormsRangeElement {
  Label
  Tooltip
  PredefinedValue
  Min
  Max
  Increment
}

fragment resetElement on OptiFormsResetElement {
  Label
  Tooltip
}

fragment selectionElement on OptiFormsSelectionElement {
  Label
  Tooltip
  Options
  Validators
  AllowMultiSelect
  AutoComplete
}

fragment submitElement on OptiFormsSubmitElement {
  Label
  Tooltip
}

fragment textareaElement on OptiFormsTextareaElement {
  Label
  Placeholder
  Tooltip
  PredefinedValue
  Validators
  AutoComplete
}

fragment textboxElement on OptiFormsTextboxElement {
  Label
  Placeholder
  Tooltip
  PredefinedValue
  Validators
  AutoComplete
}

fragment urlElement on OptiFormsUrlElement {
  Label
  Placeholder
  Tooltip
  PredefinedValue
  Validators
}

fragment dateTimeElement on OptiFormsDateTimeElement {
  DateTimeSelectorType
  Label
  Placeholder
  Tooltip
  PredefinedValue
}

fragment hiddenFieldElement on OptiFormsHiddenFieldElement {
  HiddenFieldType
  Label
  Placeholder
  Tooltip
  PredefinedValue
}

fragment prebuiltListElement on OptiFormsPrebuiltListElement {
  PrebuiltListType
  Label
  Placeholder
  Tooltip
  PredefinedValue
}

{
  "key": "d4481f63425042abbb15ee341a8a6f19",
  "ver": "4398",
  "loc": "en"
}

{
  "_Content": {
    "items": [
      {
        "_metadata": {
          "key": "db810d2d72a04b15bc2cc5435ea9e71f",
          "locale": "en",
          "url": {
            "default": "/insights/scaling-content-operations/",
            "hierarchical": "/insights/scaling-content-operations/"
          }
        }
      }
    ]
  }
}

Query #5 - 1:24:53 PM

query placeholderConfigurations($locale: [Locales], $domain: String) {
  PlaceholdersConfiguration(locale: $locale, where: {Domain: {eq: $domain}}) {
    items {
      Domain
      Placeholders {
        ... on PlaceholderItem {
          Key
          Value
        }
      }
    }
  }
}

{
  "locale": [
    "en"
  ],
  "domain": "robstoves-optimizely.vercel.app"
}

{
  "PlaceholdersConfiguration": {
    "items": []
  }
}

Query #4 - 1:24:53 PM

query contentByPath($base: String, $url: String!, $urlNoSlash: String!) {
  _Content(
    where: {_metadata: {url: {base: {eq: $base}}}, _and: [{_or: [{_metadata: {url: {default: {eq: $url}}}}, {_metadata: {url: {default: {eq: $urlNoSlash}}}}, {_metadata: {url: {hierarchical: {eq: $url}}}}]}]}
  ) {
    item {
      _metadata {
        key
        version
        locale
      }
    }
  }
}

{
  "base": "https://robstoves-optimizely.vercel.app",
  "url": "/insights/data-driven-teams-winning-conversion-game/",
  "urlNoSlash": "/insights/data-driven-teams-winning-conversion-game"
}

{
  "_Experience": {
    "item": {
      "_metadata": {
        "key": "d4481f63425042abbb15ee341a8a6f19",
        "version": "4398",
        "url": {
          "default": "/en/archive/gartner/services/consulting/",
          "hierarchical": "/en/archive/gartner/services/consulting/",
          "type": "HIERARCHICAL"
        },
        "types": [
          "BlankExperience",
          "_Experience",
          "_Page",
          "_Content",
          "_Item"
        ],
        "displayName": "Consulting"
      },
      "BlankExperienceSeoSettings": {
        "MetaTitle": null,
        "MetaDescription": null,
        "GraphType": null,
        "Indexing": null
      },
      "PageAdminSettings": {
        "EnableExternalPreview": null
      },
      "composition": {
        "grids": [
          {
            "key": "e1000001-0001-4001-8001-100000000001",
            "displayName": "Hero Section",
            "displayTemplateKey": null,
            "displaySettings": [],
            "nodeType": "section",
            "type": "BlankSection",
            "component": {},
            "nodes": [
              {
                "key": "e1000001-0001-4001-8001-100000000002",
                "nodeType": "row",
                "type": null,
                "displayTemplateKey": null,
                "displaySettings": [],
                "nodes": [
                  {
                    "key": "e1000001-0001-4001-8001-100000000003",
                    "nodeType": "column",
                    "type": null,
                    "displayTemplateKey": null,
                    "displaySettings": [],
                    "nodes": [
                      {
                        "key": "e1000001-0001-4001-8001-100000000004",
                        "nodeType": "component",
                        "type": "Hero",
                        "displayTemplateKey": null,
                        "displaySettings": [],
                        "component": {
                          "_metadata": {
                            "types": [
                              "Hero",
                              "_Component",
                              "_Content",
                              "_Item"
                            ]
                          },
                          "Video": {
                            "url": {
                              "default": null,
                              "hierarchical": null
                            },
                            "item": {}
                          },
                          "Image": {
                            "url": {
                              "default": "https://images3.cmp.optimizely.com/Zz00ZjExNzIyZTRkMTkxMWYxODQ2NjMyMDI2Y2IwMTFjMg==",
                              "hierarchical": "https://images3.cmp.optimizely.com/Zz00ZjExNzIyZTRkMTkxMWYxODQ2NjMyMDI2Y2IwMTFjMg=="
                            },
                            "item": {
                              "AltText": null,
                              "Url": "https://images3.cmp.optimizely.com/Zz00ZjExNzIyZTRkMTkxMWYxODQ2NjMyMDI2Y2IwMTFjMg=="
                            }
                          },
                          "Heading": "Consulting",
                          "SubHeading": "On-the-ground strategic support that transforms insights into measurable outcomes",
                          "Body": {
                            "html": null
                          },
                          "Links": []
                        }
                      }
                    ]
                  }
                ]
              }
            ]
          },
          {
            "key": "e2000002-0002-4002-8002-200000000001",
            "displayName": "Content Section",
            "displayTemplateKey": null,
            "displaySettings": [],
            "nodeType": "section",
            "type": "BlankSection",
            "component": {},
            "nodes": [
              {
                "key": "e2000002-0002-4002-8002-200000000002",
                "nodeType": "row",
                "type": null,
                "displayTemplateKey": null,
                "displaySettings": [],
                "nodes": [
                  {
                    "key": "e2000002-0002-4002-8002-200000000003",
                    "nodeType": "column",
                    "type": null,
                    "displayTemplateKey": null,
                    "displaySettings": [],
                    "nodes": [
                      {
                        "key": "e2000002-0002-4002-8002-200000000004",
                        "nodeType": "component",
                        "type": "Paragraph",
                        "displayTemplateKey": null,
                        "displaySettings": [],
                        "component": {
                          "_metadata": {
                            "types": [
                              "Paragraph",
                              "_Component",
                              "_Content",
                              "_Item"
                            ]
                          },
                          "Text": {
                            "html": "<p><strong>Gartner Consulting</strong> delivers specialized, on-the-ground support that transforms strategic insights into measurable business outcomes for enterprises navigating complex transformations. Our team of experienced consultants works directly alongside client leadership teams, providing the hands-on expertise needed to accelerate execution, optimize operations, and mitigate risk across every major business function.</p><p>Unlike traditional consulting firms, Gartner consultants leverage the full weight of our <strong>proprietary research, data assets, and analytical frameworks</strong>, ensuring that every engagement is grounded in objective evidence rather than opinion. Our consulting services span strategic planning, technology implementation advisory, organizational design, cost optimization, vendor negotiation, and change management.</p><p>The hallmark of our approach is the <strong>Analyst Inquiry</strong> — confidential one-on-one sessions with subject matter experts who bring deep domain expertise to specific client challenges. We also offer structured proposal reviews that help organizations evaluate vendor proposals with rigorous, unbiased criteria.</p><p>Whether an organization is undertaking a major cloud migration, implementing an AI strategy, restructuring IT operations, or preparing for a merger integration, Gartner Consulting provides the <strong>trusted partnership</strong> that accelerates results while reducing the cost and complexity of transformation.</p>"
                          }
                        }
                      }
                    ]
                  },
                  {
                    "key": "e2000002-0002-4002-8002-200000000005",
                    "nodeType": "column",
                    "type": null,
                    "displayTemplateKey": null,
                    "displaySettings": [],
                    "nodes": [
                      {
                        "key": "e2000002-0002-4002-8002-200000000006",
                        "nodeType": "component",
                        "type": "Paragraph",
                        "displayTemplateKey": null,
                        "displaySettings": [],
                        "component": {
                          "_metadata": {
                            "types": [
                              "Paragraph",
                              "_Component",
                              "_Content",
                              "_Item"
                            ]
                          },
                          "Text": {
                            "html": "<p><strong>Primary Sub-Services</strong></p><ul><li><strong>Analyst Inquiry Sessions</strong> — Confidential one-on-one consultations with domain experts</li><li><strong>Proposal Review Services</strong> — Rigorous, unbiased evaluation of vendor proposals</li><li><strong>Strategic Planning Advisory</strong> — Evidence-based roadmaps for organizational transformation</li><li><strong>Technology Implementation Support</strong> — Hands-on guidance for complex technology deployments</li><li><strong>Cost Optimization Programs</strong> — Data-driven approaches to reduce costs and fund growth</li><li><strong>Organizational Change Management</strong> — Structured methodologies for managing enterprise change</li></ul>"
                          }
                        }
                      }
                    ]
                  }
                ]
              }
            ]
          }
        ]
      }
    }
  }
}

Query #3 - 1:24:54 PM

query siteSettingsByHostname($domain: String!, $locale: [Locales]!) {
  SiteSettings(
    locale: $locale
    where: {SiteDomain: {eq: $domain}}
    orderBy: {_metadata: {lastModified: DESC}}
    limit: 1
  ) {
    item {
      SiteDomain
      LogoResolution
      Logo {
        ...ContentUrl
        ...ContentReferenceItem
      }
      FooterText
      TopNavStyle
      HeaderLinks {
        ... on MenuItem {
          Link {
            text
            url {
              default
            }
          }
          LinkText
          SubMenuItems {
            ... on MenuItem {
              Link {
                text
                url {
                  default
                }
              }
              LinkText
            }
          }
        }
        ... on _Experience {
          Link: _metadata {
            text: displayName
            url {
              default
            }
          }
        }
        ... on _Page {
          Link: _metadata {
            text: displayName
            url {
              default
            }
          }
        }
      }
      FooterLinks {
        ... on MenuItem {
          Link {
            text
            url {
              default
            }
          }
        }
        ... on _Experience {
          Link: _metadata {
            text: displayName
            url {
              default
            }
          }
        }
        ... on _Page {
          Link: _metadata {
            text: displayName
            url {
              default
            }
          }
        }
      }
      SocialFacebook
      SocialInstagram
      SocialTwitter
      SocialTikTok
      SocialGitHub
      OptiWebProjectId
    }
  }
}

fragment ContentUrl on ContentReference {
  url {
    default
    hierarchical
  }
}

fragment ContentReferenceItem on ContentReference {
  item {
    ... on ImageMedia {
      AltText
    }
    ... on cmp_PublicImageAsset {
      ...PublicImageAsset
    }
    ... on cmp_PublicVideoAsset {
      ...PublicVideoAsset
    }
    ... on _IContent {
      _metadata {
        displayName
      }
    }
  }
}

fragment PublicImageAsset on cmp_PublicImageAsset {
  AltText
  Url
}

fragment PublicVideoAsset on cmp_PublicVideoAsset {
  AltText
  Url
}

{
  "domain": "robstoves-optimizely.vercel.app",
  "locale": [
    "en"
  ]
}

{
  "SiteSettings": {
    "item": {
      "SiteDomain": "robstoves-optimizely.vercel.app",
      "LogoResolution": "8",
      "Logo": {
        "url": {
          "default": "https://app-epsarobstov25hy1t002.cms.optimizely.com/contentassets/3031fcd9b1a24e968b628ae170dc6544/eyjwyxroijoizxbpc2vydmvyxc9hy2nvdw50c1wvymrclzqwmda0mtlcl2xvz2lucgfnzv9sb2dvc1wvzwnclzncl2uyyzrimdi0ogi3owq3ogu1ngi0mdk5m2i4zwy1nzyzlte2mtc2odu3ndcucg5nin0_episerver_irfeslxozwqezdfk1zxj23tabhn-03pfgyee6lktvmo.webp",
          "hierarchical": "/contentassets/3031fcd9b1a24e968b628ae170dc6544/eyjwyxroijoizxbpc2vydmvyxc9hy2nvdw50c1wvymrclzqwmda0mtlcl2xvz2lucgfnzv9sb2dvc1wvzwnclzncl2uyyzrimdi0ogi3owq3ogu1ngi0mdk5m2i4zwy1nzyzlte2mtc2odu3ndcucg5nin0_episerver_irfeslxozwqezdfk1zxj23tabhn-03pfgyee6lktvmo.webp"
        },
        "item": {}
      },
      "FooterText": "Optimizely",
      "TopNavStyle": null,
      "HeaderLinks": [],
      "FooterLinks": [],
      "SocialFacebook": null,
      "SocialInstagram": null,
      "SocialTwitter": null,
      "SocialTikTok": null,
      "SocialGitHub": null,
      "OptiWebProjectId": null
    }
  }
}

Query #2 - 1:24:54 PM

query siteStylesByHostname($domain: String!, $locale: [Locales]!) {
  SiteStyles(
    locale: $locale
    where: {SiteStylesDomain: {eq: $domain}}
    orderBy: {_metadata: {lastModified: DESC}}
    limit: 1
  ) {
    item {
      SiteStylesDomain
      daisyuiTheme
      primary
      primaryContent
      secondary
      secondaryContent
      accent
      accentContent
      neutral
      neutralContent
      base100
      base200
      base300
      baseContent
      info
      infoContent
      success
      successContent
      warning
      warningContent
      error
      errorContent
      radiusSelector
      radiusField
      radiusBox
      sizeSelector
      sizeField
      borderWidth
      depth
      noise
      textXs
      textSm
      textBase
      textLg
      textXl
      text2xl
      text3xl
      text4xl
      text5xl
      text6xl
      text7xl
      text8xl
      text9xl
      freeFormStyles
      font
      cssFile {
        _metadata {
          lastModified
          url {
            default
          }
        }
      }
    }
  }
}

{
  "domain": "robstoves-optimizely.vercel.app",
  "locale": [
    "en"
  ]
}

{
  "SiteStyles": {
    "item": {
      "SiteStylesDomain": "robstoves-optimizely.vercel.app",
      "daisyuiTheme": null,
      "primary": null,
      "primaryContent": null,
      "secondary": null,
      "secondaryContent": null,
      "accent": "#CEDAC8",
      "accentContent": "#8CA87E",
      "neutral": "#FDFBF5",
      "neutralContent": "#000000",
      "base100": null,
      "base200": null,
      "base300": null,
      "baseContent": null,
      "info": null,
      "infoContent": null,
      "success": null,
      "successContent": null,
      "warning": null,
      "warningContent": null,
      "error": "#BB2718",
      "errorContent": "#FFFFFF",
      "radiusSelector": null,
      "radiusField": null,
      "radiusBox": null,
      "sizeSelector": null,
      "sizeField": null,
      "borderWidth": null,
      "depth": null,
      "noise": null,
      "textXs": null,
      "textSm": null,
      "textBase": null,
      "textLg": null,
      "textXl": null,
      "text2xl": null,
      "text3xl": null,
      "text4xl": null,
      "text5xl": null,
      "text6xl": null,
      "text7xl": null,
      "text8xl": null,
      "text9xl": null,
      "freeFormStyles": "h2 { color: #02677F; font-size: 20px; } .page-article div.bottom-0 h1, .page-article div.bottom-0 h2, .page-article div.bottom-0 p { color: #fff !important; } .component-card .content-center h2 { margin-top: 15px; }",
      "font": "--font-poppins",
      "cssFile": {
        "_metadata": {
          "lastModified": null,
          "url": {
            "default": null
          }
        }
      }
    }
  }
}

Query #1 - 1:24:54 PM

query getAvailableLocales {
  _Content(locale: [ALL], limit: 100) {
    facets {
      _metadata {
        locale(limit: 50) {
          name
          count
        }
      }
    }
  }
}

Consulting

Page Information